Classified Ventures announces the addition of the
Denver Post to its network of affiliated newspapers
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First non-investor affiliate to join the Classified Ventures network
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September 29, 1999
Chicago - Classified Ventures, Inc. today announced the addition of The Denver Post to its network of over 130 affiliated newspapers. As the leading provider of buying information in the on-line classified advertising marketplace, Classified Ventures brings national scale and distribution to The Denver Post’s market leading Web initiatives at www.denverpost.com.
The Denver Post has launched Classified Venture’s cars.com service, which simplifies car shopping on the Internet. By clicking on cars.com on The Denver Post Web site, local consumers can now search for new and used vehicles from local and national dealership inventories and Denver Post automotive classified listings, while accessing a wide range of practical information including financing and insurance quotes.
The addition of the Denver Post marks the first non-investor affiliate to join the Classified Ventures network. Classified Ventures, which was formed by eight leading media companies, has spent the past year enabling its investor affiliates with Classified Venture’s services. David Israel, Classified Venture’s CEO said, "Now that we have rolled out over half of our affiliate network we are increasingly looking at opportunities with non-investor affiliates like The Denver Post. This will enable us to expand into new markets, build more traffic, create higher brand awareness, and ultimately strengthen the overall competitive position of our sites."
Gerald Grilly, President and Publisher of The Denver Post, said, " We made an extensive evaluation of a number of different classified vertical products currently available and concluded that Classified Ventures’ Cars.com provided the best fit for The Denver Post Online (DPO). Our criteria were to find the most comprehensive and complete classified vertical products in the marketplace that complement and support our ongoing investment in The Denver Post Online (DPO) and partner with them.
The Denver Post is also considering additional Classified Ventures services like Apartments.com, Auction Universe, HomeHunter, and NewHomeNetwork.
About Classified Ventures
Classified Ventures provides nationally branded online services for the developing e-commerce opportunities in the classified advertising marketplace that build upon the local capabilities and expertise of a national affiliate network. The company currently operates the Web sites Apartments.com™ , www.Apartments.com, Auction Universe™ , www.classifiedventures.com, cars.com™ , www.cars.com; MovingCenter™ , www.movingcenter.com; and NewHomeNetwork.com™ , www.newhomenetwork.com, Classified Ventures also operates HomeHunter™ , a local resale real estate service on the web sites of its newspaper affiliates.
Classified Ventures, Inc., based in Chicago, was formed by eight leading media companies – Central Newspapers, Inc., Gannett Co., Inc., Knight Ridder, The McClatchy Company, The New York Times Company, The Times Mirror Company, Tribune Company and The Washington Post Company.
About The Denver Post and The Denver Post On-line
The Denver Post is the largest circulated newspaper in Colorado. In the most recent ABC Publisher’s Statement (March 1999), Post circulation reached all-time highs with 370,423 paid daily and Sunday paid circulation of 523,324.
The Denver Post Online is the most trafficked source of online news and information in Colorado generating more than 8 million page views a month from 444,000 unique visitors (Media Metrix, May 1999).