Cars.com Fact Sheet

Cars.com Description
Cars.com™, the automotive Web site with the best on-site resources simplifies local car shopping and vehicle ownership on the Internet.

Web Address
http://www.cars.com

Vertical Location
175 W. Jackson Suite 800
Chicago, IL 60604

Ownership
Owned and operated by Classified Ventures, LLC, Cars.com is affiliated with more than 200 newspapers and television stations nationwide. Cars.com currently provides a co-branded version of its website on 200 affiliate newspaper websites across the country. It has a presence in 26 of the top 30 markets in the United States and has a dealer network of approximately 4,000 single-point dealer franchises.

Consumer Benefit
Cars.com, a one-stop, easy-to-use resource, allows consumers to shop for a vehicle, submit a quote request to a dealer, and gives valuable information on vehicle ownership.

Cars.com content includes:

• National Public Radio's Car Talk content
• Car-related advice, news and information
• E-Store, the automotive marketplace for financing, insurance, Carfax reports and parts and accessories
• Over 3,500 reviews from leading automotive journalists
• New and used vehicle listings from thousands of car dealers nationwide

Cars.com Award-Winning content
The relationship with affiliate newspapers and National Public Radio Car Talk (http://cartalk.Cars.com/), as well as a dedicated team of researchers and writers, enables Cars.com to provide consumers with the best automotive content available on the Internet

Cars.com is the number one ranked automotive Web site in the "On-Site Resources" category, according to The Gomez Advisors' Summer and Fall 1999 Auto Buying Scorecard. The site provides car buyers with the best and most comprehensive array of vehicle model reviews, safety reports, advice columns and consumer information.

Cars.com also provides valuable automotive related content to consumers through its exclusive online relationship with Car Talk. Cars.com features useful Car Talk content such as Click and Clack car advice column, the Car Talk Lemon Law printer, and results of Car Talk's extensive online reliability survey. The added content provides consumers with automotive advice and entertainment value for car enthusiasts of all levels.

Internet Marketing Package
Cars.com delivers a complete and value-enhanced solution for car dealers to increment consumer awareness, attain online presence and generate additional sales leads. Cars.com provides its participating dealers with:

• New and used car leads
• Posting of a dealership's entire used vehicle inventory online with updates conducted five times a week
• Branding and increased traffic to their dealership Web sites through links on Cars.com
• Ongoing training to assist them with the Cars.com product through dealer Internet Marketing Workshops
• Access to The Automotive E-Commerce Institute (the Cars.com mining group), which focuses on teaching dealers the strategic elements of selling cars online and the tactical procedures necessary to build an E-commerce center in a dealership
• National and local online print radio and television advertising to build the Cars.com brand, drive traffic to the Web site and to dealership showrooms

Management Team
Mitch Golub - President
Carolyn Crafts - Vice President, Marketing
Bill Swislow - Vice President and Executive Producer
Alex Vetter - Vice President Sales, Cars.com
Lisa Campbell - Vice President Finance, Cars.com